IKEA, Brooklyn

From Queens to Coney, IKEA has announced to New York City that they have landed. Once upon a time, New Yorkers would adventure to Long Island, Jersey and even Connecticut just to get lost in a warehouse known for its chic press board, primary colors, and Swedish meatballs. For some time now, New Yorkers have [...]

The Dark Knight: Hot Gotham-on-Gotham Action

Ad Hawk has been following this one for quite some time now. It’s kind of everywhere and hard to ignore. . .but in a good way. Its viral marketing is sprawling and unprecedented. Its lead roles have already become legendary. Its IMAX camera work, a cinematic first. Its early reviews tout it as a dazzling [...]

LG National Texting Championship

This is bad. Bad in the way that this ad for the LG National Texting Championship is contributing to the ongoing decay of the English language more than it’s bad in its design or marketing. The end result is an ad for a devo event that celebrates texting like a legitimate Boxing-meets-Spelling-Bee style competition with [...]

ACTagainstViolence.org

Victim to my own rampant automatic- thought- association, it’s easy for me to misinterpret an ad mostly because I’m lost in my own world. And that’s what happened as my eye caught this ad. Instantly, my brain screamed to me: “IT’S AN ANTI INFANT- COMB- OVERS- P.S.A!!” Followed by: “NO, IT’S AN AD FOR ANTON [...]

Showtime’s “Weeds/Secret Diary of a Call Girl”

I know, I know, this post would have been more relevant a couple weeks ago to match the timing of the premiere of Showtime’s ‘Weeds’ and ‘Secret Diary of a Call Girl’ but I finally got around to pinpoint why these ads are so damn good, and yes, it goes beyond mere sexy girls and [...]

Hancock VS. Hancock

Hancock starring Will Smith comes out in about a week and its poster is posted a plenty across NYC. And randomly, an alternate poster can be found advertising the same movie. The alternate ad isn’t as splashed across town as the mainstream one, and instead prefers to be wheatbacked onto construction sites compared to [...]

Jet Blue’s “JETTING”

If connecting a AA battery bandolier to a crappy cassette player with rear car speakers around your head was indicative of Rocket Science, we could finally begin to envision how advanced the ‘Sanford & Son Space Program’ would be.

Bristol Meyers Squib — HIV Medications

Please, let me openly admit my own ignorance when explaining my first impression of this ad. When I first saw this poster, my initial response was: “Man o man, I guess if you have and choose to treat HIV, there’s so much to read up on, you have to read everywhere, all the time!!”

“Noise”

Being a default fan of Tim Robbins since Joel Coen’s “Hudsucker Proxy” aside, this ad for “Noise” is one of the few movie posters I’ve seen that has warranted a second glance in person and later on line. Walking away from Botanica was the first time this ad grabbed my attention and I wasn’t sure [...]

Juicy Couture’s “Dirty English”

If you’re a fan of ransom notes and desire to smell like a dirty heroin junkie, it can only be assumed that Juicy Couture’s “Dirty English” is right up your urine-soaked alley