This is bad. Bad in the way that this ad for the LG National Texting Championship is contributing to the ongoing decay of the English language more than it’s bad in its design or marketing. The end result is an ad for a devo event that celebrates texting like a legitimate Boxing-meets-Spelling-Bee style competition with the victory incentive of large sums of money.
So, if you think your digits can botch English better and faster than the rest of your idiot peers for (upwards to) a $50k reward, this ad is calling your name.
Roll On The Floor Clawing My Brains Out.
As you can tell, this ad rubs me the wrong way. Only because I see this ad as promoting an asinine competition that rewards the stupid and the lazy.
But . . . outside of it’s intentional attempt to permanently massacre the English language for decades to come like no other brand of slang before it, it’s a adequately successful ad. Granted I haven’t seen it displayed anywhere outside the Lower East Side as if this rogue ad went renegade and abandoned its post from the nearest LG retailer. (Trust, dear dedicated reader, that AdHawk has its eyes open across the city, and am sure that other locations of this ad have eluded me) Also, the ad indicates that the tournament revolves around only LG Qwerty phones. Phones whose popularity wanes compared to the teen fave Sidekick, the hand-me-down Razr, and the Gotham favored iPhone. Still, there’s likely to be lots of freebies on top of the cash prize at the tournament which may be an incentive to attend even if your texting skills aren’t as masterful as a 14 year olds.
As you can also tell, it’s obvious that the ad doesn’t showcase an invigorating color scheme, superior photoshop and design skills, or even an inventive spin on the texting theme. In fact, I’m stunned there’s no LOL-esque text-banter in the ad at all. Despite the ad having no impactful staying power whatsoever, for what it is and who its catered to, the ad has as much intelligence, finesse, and impact as it needs. Which, to alert and conscious observers, is not much at all.
Needless to say that the competition won’t have recaps on ESPN, and nor will it live to be revered as the next best Wimbledon match. It’s only LG’s celebration and contribution to the slow death of the English Language that AdHawk decides to showcase this ad.
(Click here for additional Adhawk Entries on text-themed ads)
2 Comments
August 3, 2008 at 2:05 pm
Thanks for the post
November 7, 2008 at 11:15 am
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