If connecting a AA battery bandolier to a crappy cassette player with rear car speakers around your head was indicative of Rocket Science, we could finally begin to envision how advanced the ‘Sanford & Son Space Program’ would be. Junkyard pipedreams made public aside, for quite some time now, morons with deep pockets and shallow insight have been found in advertisings Mission Control with their finger on the button. . .and perhaps this is why Jet Blues “Happy Jetting” ads take as much flight as The Challenger.
Like a finger-less blind child crafting a soap box racer without the help of their parents, the designers of these ads construct a clumsy death-trap of a campaign. Featuring bottom-of-the-barrel, dollar-bin stock photos, these ads immediately register as dull and fail to captivate even the dimwitted consumer. On top of Jet Blues jaw-dropping selection of uninteresting images is a blocky-blue, font-driven design element to push lame slogans like: “Flying is for pigeons” or “Jetting thinks you serve a snack” or “Jetting means business.” Basically, The one-two punch of poor images and horrendous tag lines create no connection to the public viewer whatsoever.
There’s much more to mention as to why these “Happy Jetting” ads are the ineffectual eye sores that they are. Though more than 3 paragraphs of explanation is already giving these ads more attention than they deserve. The images, the copy, the art direction, you name it. Every ad represents a talentless hack job, devoid of humor, design, inspiration, and worse yet, a connection with anyone viewing their ads. Sure, these are most likely rush jobs to shout the Jet Blue name louder before the summer vacation wave, but c’mon, JB, we know you have money & you’re telling us you can’t go a-jetting to find a decent marketing group?
