If you’re a fan of ransom notes and desire to smell like a dirty heroin junkie, it can only be assumed that Juicy Couture’s “Dirty English” is right up your urine-soaked alley
Convinced for weeks on end that this ad was for some gutterpunk piss-whiskey featuring Kutcher’s washed up kin, I ignored it on the basis that its design is as visually appalling as the tattoos featured on the ads male model. (Plus, I’ve already got my 3 favorite whiskeys with no room or budget for risky trials)
The primary problem with Dirty English’s ads is that the product is lost amidst the 19+ shades of brown, and doesn’t redeem or offer any attractive consistency in any of the 3 ads laid out for the public to see. Once your eyes adjust and you’re finally able to decode this first-year design project as an actual print ad campaign, you’ve already embarassed yourself by stopping in the street to admit to the public you’ve wasted your time to discover Juicy Coutures recent Toilette scent.
Overall, there’s just way too much brown and ugly on this ad to warrant the idea that this cologne possesses an appealing scent. Next, throw in a bag of bones sporting some of our generations most regrettable tattoos while looking as though he’s fucked up enough to drink the cologne, and you’ve got the makings for a terrible ad. Oh, yes, and compound that with the already overused, illegible stylings of a ransom note to relay the copy. The worst part is that people earned money to produce this ad. But then again, when the majority of metropolitan girls from ages 12-28 are likely to advertise the bending word “Juicy” across their asses at least once a week for all to see, I suppose you can afford to loose a little in marketing by trying to wrangle in the dirty-clean hipster with cash.
7 Comments
August 28, 2008 at 6:23 pm
i designed the ad, asshole.
your a loser with way too much time to criticize
fucker
August 28, 2008 at 6:47 pm
Hm.
If you don’t want response on your work, don’t make it public for everyone to see.
Besides, advertising and marketing is crueler than any 1 blog post could ever be.
December 29, 2008 at 6:28 am
Hah
I like the ad. Its different. The models awesome. Bout time we see alternative models being used instead of the usual all american clean cut types. There’s nothing wrong with those but its good knowing that there are all different types of people in the world. And if you feel like covering yourself in body art good on you.
I don’t see anything wrong with the colours or being too cluttered or clashing. I like the stained effect and newspaper styled graphics.
Overall I think its great. But everyone has their own opinions. Some like others don’t. Meh. Each to their own. Who’s to say which opinion is right anyway.
And for the record this fragrance smells fucking great. Definitely something ill be buying my partner.
May 28, 2009 at 4:17 pm
Thanks for this comment, Isabelle. I welcome these conversations (not arguements).
Cheers to different opinions; especially as there can never be a definitive right or wrong one, just someones perception and, of course, popular choice.
Even still, as a graphic designer and a consumer, I still see this ad as a muddled slurry of sepia tones that hardly pushes the product or brand. (Fifi award or not.)
Lasty, “alternate models” have consumed both runways and advertisements a plenty for over 3 decades primarily since Americans retrieve fashions from open-minded-overseas and the extremes trends in society in general. Fashion rarely takes a cue from ‘American clean cut types.’ Furthermore, tattoos have also been undeniably highlighted and increasingly prevalent in advertising and media since the 80’s. Tattoos and a rugged, youthful effect is almost always seen in any modern ad that pushes a concept of “individuality” onto it’s viewer/target audience. To think otherwise is like believing that only a mere 12 kids in Williamsburg has a sleeves worth of tattoos. From pop music, to sports, and especially in ads, tattoos are EVERYWHERE….at this point a naked canvas is more original by comparison.
February 12, 2009 at 3:35 am
This ad is brilliant!!…i have to disagree with everything you said!…the theme of the cologne and the ad go so well together!…the brown tones are perfect!! this ad is stunning!! i would love to design an ad like this for juicy!!! hey rlussier: did you really design this ad?…do you have a website because im impressed by your work!!
May 28, 2009 at 2:22 pm
Well it has now won the fifi award for best men’s fragrance campaign…
May 28, 2009 at 5:28 pm
Although a FiFi award doesn’t change my personal opinion in the slightest regarding this ad, that is great and complimentary news for the ads designer, art team and marketing agency. Valid and respectful kudos to them.
Still, the world is full of contrasting opinions and the same lies true within the realm of awards and the organizations that choose their recipients. A personal inquiry has been sent to the Fragrance Foundation and likely a follow-up to this blog post will rouse this site out of retirement