June 26, 2008
Victim to my own rampant automatic- thought- association, it’s easy for me to misinterpret an ad mostly because I’m lost in my own world. And that’s what happened as my eye caught this ad. Instantly, my brain screamed to me: “IT’S AN ANTI INFANT- COMB- OVERS- P.S.A!!” Followed by: “NO, IT’S AN AD FOR ANTON CHIGURH’S HAIR SALON FOR BABIES’!!!!”
So I start laughing to myself while walking to work, encouraging people to shoot me weird looks. And all the while I’m guffawing like an idiot over an ad that deserves far more attention and respect than my shallow cognitive behavior will allow.
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June 25, 2008

I know, I know, this post would have been more relevant a couple weeks ago to match the timing of the premiere of Showtime’s ‘Weeds’ and ‘Secret Diary of a Call Girl’ but I finally got around to pinpoint why these ads are so damn good, and yes, it goes beyond mere sexy girls and pretty colors.
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Filed under Uncategorized
Tags: Ad hawk, New York City, NYC, ad, showtime, weeds, secret diary of a call girl, suicide girls, vargas, grable, print ad, green, pink, pin up girls, scion, 57 chevy, classic beauty, advertising
June 25, 2008
Hancock starring Will Smith comes out in about a week and its poster is posted a plenty across NYC. And randomly, an alternate poster can be found advertising the same movie. The alternate ad isn’t as splashed across town as the mainstream one, and instead prefers to be wheatbacked onto construction sites compared to its sealed-in-plastic sister poster. But neither its scarcity or its location is what makes this alternate Hancock ad curious. Its the possible indication that this movie doesn’t know exactly how to market itself.
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Filed under Uncategorized
Tags: Ad hawk, New York City, NYC, Print Ads, hancock, will smith, jason bateman, keith olbermann, summer movies, 4th of july, summer blockbuster, Hancock movie, countdown, ad campaign, mixed marketing
June 22, 2008

If connecting a AA battery bandolier to a crappy cassette player with rear car speakers around your head was indicative of Rocket Science, we could finally begin to envision how advanced the ‘Sanford & Son Space Program’ would be. Keep reading →
Filed under Uncategorized
Tags: Ad hawk, New York City, NYC, Print Ads, Jetting, Jet blue, ad campaigns, airline, flying, happy jetting, sanford and son space program
June 20, 2008

Please, let me openly admit my own ignorance when explaining my first impression of this ad. When I first saw this poster, my initial response was: “Man o man, I guess if you have and choose to treat HIV, there’s so much to read up on, you have to read everywhere, all the time!!” Keep reading →
May 13, 2008
Being a default fan of Tim Robbins since Joel Coen’s “Hudsucker Proxy” aside, this ad for “Noise” is one of the few movie posters I’ve seen that has warranted a second glance in person and later on line. Walking away from Botanica was the first time this ad grabbed my attention and I wasn’t sure exactly why. . . .

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Filed under Print Ads, advertisement
Tags: Ad hawk, NYC, Noise, Tim Robbins, THINKFilms, Seven Arts, skyline, movie posters, ad, indie films, car alarms, William Hurt, Botanica, seismic, EQ
May 13, 2008
Filed under Print Ads, Uncategorized
Tags: Ad hawk, cologne, Dirty English, juicy, Juicy Couture, mens fragrance, New York City, NYC, Print Ads, shit brown, tattoos, toilette, whiskey
May 13, 2008
If you’ve recently felt the need to see a doctor and “get yourself checked out”—relax. Take a breather. It’s not because of your bender 2 weekends ago when it seemed like summer was here. Its most likely because the Sex and The City Movie has begun its marketing all over the city. . .and it’s anything but liberating.

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Filed under Print Ads, Sex and the City, advertisement
Tags: Ad hawk, Add new tag, Failure to Launch, HBO, Mars Attacks, mr. big, New York City, NYC, photoshop, sarah jessica parker, sex, Sex and the City, sex and the city movie, vodka
May 7, 2008

Not a fan of how prevalent speaking as if you were texting or IMing has become (ask my BFF, Jill), Gossip Girl’s “OMFG” ads prove that at the very least, F marks the spot.
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May 7, 2008

“Comfort what you’ve been covering all day.”
“We shine where the sun don’t.”
“Too Much Bran?”
“Fetch. Roll. Sit.” (the cleverest of the bunch)
These are just a few of the slogans that Kleenex’s “Cottonelle” has smeared across New York. You have to admit though, “Everyone Poops” isn’t just a charming creation by Taro Gomi, it’s a fact of life. It’s also a fact that selling toilet paper is tough shit.
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Filed under Uncategorized
Tags: Ad hawk, ads, advertisement, ass, Cottonelle, hellraiser, MTA, puppies, sheryl crow, shit, taro gomi, toilet paper, transit, wipe