IKEA, Brooklyn

From Queens to Coney, IKEA has announced to New York City that they have landed. Once upon a time, New Yorkers would adventure to Long Island, Jersey and even Connecticut just to get lost in a warehouse known for its chic press board, primary colors, and Swedish meatballs. For some time now, New Yorkers have seen the ads, heard the rumors, and have flocked to Brooklyn with wallets and eyes wide open.

The Dark Knight: Hot Gotham-on-Gotham Action

Ad Hawk has been following this one for quite some time now. It’s kind of everywhere and hard to ignore. . .but in a good way. Its viral marketing is sprawling and unprecedented. Its lead roles have already become legendary. Its IMAX camera work, a cinematic first. Its early reviews tout it as a dazzling spectacle and a flawless masterpiece. All things considered and more, The Dark Knight has so much going for it that all the ads in NYC just hammer down the fact that this movie is the biggest contribution to summertime since Shark-Repellent Bat-Spray. Sure, summer movies are likely to disappoint and maybe Batman will nuke the fridge, but with less than 5 days before this movie blows up box offices nationwide, the print ads for The Dark Knight not only support the avid hype with confidence, but the ads are extremely bad ass.

LG National Texting Championship

This is bad. Bad in the way that this ad for the LG National Texting Championship is contributing to the ongoing decay of the English language more than it’s bad in its design or marketing. The end result is an ad for a devo event that celebrates texting like a legitimate Boxing-meets-Spelling-Bee style competition with the victory incentive of large sums of money.

So, if you think your digits can botch English better and faster than the rest of your idiot peers for (upwards to) a $50k reward, this ad is calling your name.

Roll On The Floor Clawing My Brains Out.

ACTagainstViolence.org

Victim to my own rampant automatic- thought- association, it’s easy for me to misinterpret an ad mostly because I’m lost in my own world. And that’s what happened as my eye caught this ad. Instantly, my brain screamed to me: “IT’S AN ANTI INFANT- COMB- OVERS- P.S.A!!” Followed by: “NO, IT’S AN AD FOR ANTON CHIGURH’S HAIR SALON FOR BABIES’!!!!”

So I start laughing to myself while walking to work, encouraging people to shoot me weird looks. And all the while I’m guffawing like an idiot over an ad that deserves far more attention and respect than my shallow cognitive behavior will allow.

Showtime’s “Weeds/Secret Diary of a Call Girl”

I know, I know, this post would have been more relevant a couple weeks ago to match the timing of the premiere of Showtime’s ‘Weeds’ and ‘Secret Diary of a Call Girl’ but I finally got around to pinpoint why these ads are so damn good, and yes, it goes beyond mere sexy girls and pretty colors.

Hancock VS. Hancock

Hancock starring Will Smith comes out in about a week and its poster is posted a plenty across NYC. And randomly, an alternate poster can be found advertising the same movie. The alternate ad isn’t as splashed across town as the mainstream one, and instead prefers to be wheatbacked onto construction sites compared to its sealed-in-plastic sister poster. But neither its scarcity or its location is what makes this alternate Hancock ad curious. Its the possible indication that this movie doesn’t know exactly how to market itself.

Jet Blue’s “JETTING”

If connecting a AA battery bandolier to a crappy cassette player with rear car speakers around your head was indicative of Rocket Science, we could finally begin to envision how advanced the ‘Sanford & Son Space Program’ would be.

Bristol Meyers Squib — HIV Medications

Please, let me openly admit my own ignorance when explaining my first impression of this ad. When I first saw this poster, my initial response was: “Man o man, I guess if you have and choose to treat HIV, there’s so much to read up on, you have to read everywhere, all the time!!”

“Noise”

Being a default fan of Tim Robbins since Joel Coen’s “Hudsucker Proxy” aside, this ad for “Noise” is one of the few movie posters I’ve seen that has warranted a second glance in person and later on line. Walking away from Botanica was the first time this ad grabbed my attention and I wasn’t sure exactly why. . . .

Juicy Couture’s “Dirty English”

If you’re a fan of ransom notes and desire to smell like a dirty heroin junkie, it can only be assumed that Juicy Couture’s “Dirty English” is right up your urine-soaked alley